Report. Understood. Buy-in.
From looking at how blog posts that explain how an API work can help reduce number of questions, to comparing the effectiveness between hosting a meetup vs doing a conference talks on awareness, to looking at the cumulative impact of a series of activities, you can easily do so with just a click of a button.
With it you can show the business impact, the progress you have
made, or justify the value of a strategy you are pursuing and
getting the budget.